Sourcing Toothbrushes from China

Toothbrushes are oral hygiene tools designed for cleaning teeth, gums, and tongue to maintain oral health and prevent dental issues such as cavities, gum disease, and bad breath. They typically consist of a handle with bristles attached at one end, available in various sizes, shapes, and bristle configurations to accommodate different brushing techniques and preferences. Toothbrushes play a vital role in daily dental care routines, promoting plaque removal, fresh breath, and overall oral hygiene.

Types of Toothbrushes

Manual Toothbrush

Overview: Manual toothbrushes are traditional toothbrushes operated by hand, featuring a plastic or bamboo handle and nylon bristles. They come in a variety of sizes, shapes, and bristle textures to suit individual preferences and dental needs. Manual toothbrushes require manual brushing motion to remove plaque and debris effectively.

Targeted Audience: The audience for manual toothbrushes includes individuals of all ages and dental health conditions seeking a simple, cost-effective oral hygiene solution. They are suitable for children, adults, and seniors with healthy gums and teeth who prefer manual control over their brushing technique and pressure.


  1. Colgate (1806, USA)
  2. Oral-B (1950, USA)
  3. Crest (1955, USA)
  4. Sensodyne (1961, UK)
  5. Philips Sonicare (1987, USA)
  6. Reach (1976, USA)
  7. Arm & Hammer (1846, USA)
  8. Tom’s of Maine (1970, USA)
  9. Dr. Collins (2007, USA)
  10. Jordan (1837, Norway)

Retail Prices:

  • Walmart: $1 – $5
  • Amazon: $2 – $8

Wholesale Prices in China:

  • Manual toothbrush: $0.20 – $1

Minimum Order Quantity (MOQ):

  • Manual toothbrush: 1000 units

Shipping Cost (MOQ from China to US via Sea Freight): Approximately $300 – $600 depending on volume and destination port.

Electric Toothbrush

Overview: Electric toothbrushes are battery-powered or rechargeable devices that use oscillating, rotating, or sonic technology to provide automated brushing action. They feature a handle with a replaceable brush head and offer various brushing modes, timers, and pressure sensors for enhanced cleaning and convenience. Electric toothbrushes deliver consistent brushing motion and can remove more plaque and bacteria than manual toothbrushes.

Targeted Audience: The audience for electric toothbrushes includes individuals seeking advanced oral care solutions with efficient plaque removal and gum stimulation. They are suitable for people with braces, implants, or sensitive teeth, as well as those with limited manual dexterity or mobility issues who may struggle with manual brushing techniques.


  1. Oral-B (1950, USA)
  2. Philips Sonicare (1987, USA)
  3. Colgate (1806, USA)
  4. Waterpik (1962, USA)
  5. Fairywill (2015, China)
  6. Quip (2015, USA)
  7. Arm & Hammer (1846, USA)
  8. Wellness Oral Care (2016, USA)
  9. Violife (2004, USA)
  10. Burst (2017, USA)

Retail Prices:

  • Walmart: $20 – $150
  • Amazon: $25 – $200

Wholesale Prices in China:

  • Electric toothbrush: $8 – $50

Minimum Order Quantity (MOQ):

  • Electric toothbrush: 500 units

Shipping Cost (MOQ from China to US via Sea Freight): Approximately $400 – $900 depending on volume and destination port.

Sonic Toothbrush

Overview: Sonic toothbrushes are a type of electric toothbrush that uses high-frequency sonic vibrations to agitate water and toothpaste, creating microbubbles that effectively clean between teeth and along the gumline. They deliver rapid brush strokes per minute, providing thorough plaque removal and gum stimulation for a deep clean feeling. Sonic toothbrushes are gentle on gums and enamel and suitable for all ages and dental conditions.

Targeted Audience: The audience for sonic toothbrushes includes individuals seeking powerful yet gentle oral care solutions with superior plaque removal and gum health benefits. They are suitable for people with sensitive teeth or gums, as well as those looking to upgrade their brushing routine with advanced sonic technology for a more effective clean.


  1. Philips Sonicare (1987, USA)
  2. Oral-B (1950, USA)
  3. Quip (2015, USA)
  4. Burst (2017, USA)
  5. Fairywill (2015, China)
  6. Waterpik (1962, USA)
  7. Colgate (1806, USA)
  8. Wellness Oral Care (2016, USA)
  9. Violife (2004, USA)
  10. Arm & Hammer (1846, USA)

Retail Prices:

  • Walmart: $30 – $200
  • Amazon: $35 – $250

Wholesale Prices in China:

  • Sonic toothbrush: $15 – $60

Minimum Order Quantity (MOQ):

  • Sonic toothbrush: 300 units

Shipping Cost (MOQ from China to US via Sea Freight): Approximately $350 – $1000 depending on volume and destination port.

Bamboo Toothbrush

Overview: Bamboo toothbrushes are eco-friendly alternatives to traditional plastic toothbrushes, featuring biodegradable bamboo handles and nylon or plant-based bristles. They offer a sustainable option for reducing plastic waste and environmental impact, with biodegradable materials that can be composted after use. Bamboo toothbrushes provide effective oral hygiene while promoting environmental consciousness and sustainability.

Targeted Audience: The audience for bamboo toothbrushes includes environmentally conscious consumers seeking sustainable and eco-friendly alternatives to traditional oral care products. They are suitable for individuals looking to reduce their carbon footprint and plastic consumption by switching to biodegradable and compostable toothbrush options.


  1. Brush with Bamboo (2011, USA)
  2. The Humble Co. (2013, Sweden)
  3. WooBamboo (2013, USA)
  4. Bambaw (2015, Belgium)
  5. GoWoo (2016, USA)
  6. MamaP (2015, China)
  7. Colgate (1806, USA)
  8. Oral-B (1950, USA)
  9. Tom’s of Maine (1970, USA)
  10. RADIUS (1983, USA)

Retail Prices:

  • Walmart: $3 – $10
  • Amazon: $4 – $12

Wholesale Prices in China:

  • Bamboo toothbrush: $1 – $4

Minimum Order Quantity (MOQ):

  • Bamboo toothbrush: 1000 units

Shipping Cost (MOQ from China to US via Sea Freight): Approximately $300 – $600 depending on volume and destination port.

Charcoal Toothbrush

Overview: Charcoal toothbrushes feature activated charcoal-infused bristles or handles designed to absorb toxins, stains, and bacteria from the teeth and gums. They offer natural whitening and detoxifying properties, promoting oral hygiene and fresh breath. Charcoal toothbrushes are suitable for individuals seeking natural and holistic oral care solutions with detoxifying benefits.

Targeted Audience: The audience for charcoal toothbrushes includes individuals seeking natural and organic oral care products with detoxifying and whitening properties. They are suitable for people looking to enhance their oral hygiene routine with charcoal’s natural cleansing and purifying effects.


  1. Colgate (1806, USA)
  2. Dr. Perfect (2016, USA)
  3. Carbon Coco (2017, Australia)
  4. Hello (2009, USA)
  5. Keeko (2015, Australia)
  6. The Humble Co. (2013, Sweden)
  7. Preserve (1996, USA)
  8. Morihata (2005, Japan)
  9. Grin (2013, New Zealand)
  10. FineVine (2017, USA)

Retail Prices:

  • Walmart: $4 – $15
  • Amazon: $5 – $20

Wholesale Prices in China:

  • Charcoal toothbrush: $2 – $8

Minimum Order Quantity (MOQ):

  • Charcoal toothbrush: 500 units

Shipping Cost (MOQ from China to US via Sea Freight): Approximately $350 – $800 depending on volume and destination port.

Why Choose Toothbrushes to Import and Resell

The toothbrush market presents a lucrative opportunity for importers and resellers due to its essential role in daily oral care routines and constant demand for replacement and disposable toothbrushes. Toothbrushes are indispensable tools for maintaining oral hygiene and preventing dental issues, making them a household necessity for consumers of all ages and demographics. According to industry reports, the global toothbrush market size was valued at over $6 billion in 2020 and is projected to continue growing, driven by factors such as increasing awareness of oral health, population growth, and rising disposable income levels.

Amazon and Walmart, two of the largest retailers, generate significant annual sales from toothbrush categories alone. With the rise of e-commerce and subscription services, sellers have access to a vast customer base and can leverage digital platforms to reach consumers worldwide. Toothbrushes’ low price point, frequent replacement cycle, and universal appeal make them ideal products for online retailing, offering convenience and affordability to consumers across different regions and income levels.

Moreover, the diversity of toothbrush types, designs, and features allows for targeting different customer segments and addressing specific oral care needs. From basic manual toothbrushes to advanced electric or eco-friendly options, there is a wide range of opportunities for sellers to cater to various preferences, lifestyles, and sustainability concerns.

In addition to retail opportunities, the wholesale toothbrush market offers competitive pricing and profit margins for importers and distributors. By sourcing directly from manufacturers in countries like China, sellers can benefit from cost-effective production and economies of scale, maximizing their profitability. Overall, the toothbrush industry presents a dynamic and profitable landscape for importers and resellers seeking to capitalize on the growing demand for quality oral care products in both domestic and international markets.

Special Notes for Sourcing Toothbrushes in China

According to Whensourcing, sourcing toothbrushes from China offers several advantages, including cost-effectiveness, a wide selection of suppliers, and flexible manufacturing capabilities. However, there are some special considerations to keep in mind when sourcing toothbrushes in China:

  1. Product Quality Assurance: Ensure that the toothbrushes meet safety and quality standards such as FDA approval, ISO certifications, and BPA-free materials to ensure consumer safety and compliance with regulations in your target market. Conduct factory audits, product inspections, and testing to verify product quality and performance before placing bulk orders.
  2. Supplier Verification: Conduct thorough due diligence on potential suppliers to assess their manufacturing capabilities, production capacity, and track record. Consider factors such as experience, reputation, and reliability when choosing suppliers to ensure a successful partnership and consistent product quality.
  3. Customization Options: Explore customization options such as private labeling, branding, and packaging design to differentiate your toothbrush offerings and create a unique selling proposition. Work closely with manufacturers to develop custom designs, features, and packaging that resonate with your target market and brand identity.
  4. Supply Chain Management: Establish clear communication channels and logistics arrangements with suppliers to ensure smooth production, shipping, and delivery of toothbrush products. Monitor production schedules, lead times, and inventory levels to prevent stockouts and minimize supply chain disruptions.
  5. Shipping and Logistics: Evaluate shipping options and logistics providers to determine the most cost-effective and efficient shipping solutions for transporting toothbrush products from China to your destination market. Consider factors such as shipping time, cost, and reliability when selecting shipping methods and carriers.
  6. Intellectual Property Protection: Protect your intellectual property rights and trademarks when sourcing toothbrush products in China. Register your brand name, logo, and product designs with relevant authorities to prevent counterfeiting and unauthorized use of your brand assets.

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